HOTEL PARADISO x MK2

Hotel Paradiso is the first “cinema-hotel” in the world located
in Paris launched by MK2. 34 guest rooms in which to sleep,
eat, play and, most importantly, watch films on the giant screen in each room .

We designed their logo, branding, signage, uniforms, menu,
print stationary and digital activations.
The first challenge was to explore new ground far away from cinemas cliché. Inspiration came from Kinetic Art based on graphic effects and optical illusions and the typographic signage is a reminiscence of the jerky movements of a film roll.
Our ambition was to build an immersive atmosphere as an invitation to enter into the screen.
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mk2hotelparadiso.com
Client : MK2
Interior Design: Alix Thomsen
Photography : Fred Lahache, Romain Ricard, Eric Martin
Motion: Camille Durand-Rival